# Advantages

Fairness

Demetric promotes fairness by eliminating intermediaries and enabling direct interactions between advertisers and traffic providers. This ensures a level playing field for all participants, fostering healthy competition.

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Efficiency

The automation of cost settlements through smart contracts streamlines the advertising process, reducing administrative overhead and increasing efficiency. Advertisers and traffic providers can focus on their core activities rather than dealing with complex financial processes.

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Transparency

Demetric brings transparency to the advertising industry by providing real-time data reports and a verifiable record of transactions on the blockchain. Advertisers can accurately track the performance of their campaigns, while traffic providers gain insights into the value they deliver.

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